ComeOn Group Enhances Personalization Strategy with Optimove Partnership to Boost Sports Betting Growth

Leading iGaming operator ComeOn Group is enhancing its data-driven personalization approach by extending its collaboration with Optimove. Utilizing its proprietary platform technology and sophisticated data warehouse, ComeOn Group aims to deliver a highly tailored content strategy, enhancing the player experience for its entertainment audiences. The expansion includes the integration of Opti-X, Optimove’s Digital Experience Platform […]